Shira Simmonds

Solving The Ongoing Challenge of Hitting Your Quarterly Sales Targets It’s a tale as old as time, and one we are all very familiar with. You KNOW that your business can offer prospective clients exactly what they’re looking for, but just how do you convince them to choose you over your many competitors? So how […]

Finding the right lead gen partner is complicated. To supercharge your sales pipeline, choose a lead generation company with these five key qualities.

Cold Email Explained Email marketing delivers the highest ROI to marketers than any other channels, including social media. Cold email outreach campaigns can help you to reach more potential customers and make more sales, so it is an art that requires mastering. Cold emailing requires finesse because there’s so much noise to cut through in

B2B lead generation is complex — the sales cycles are long, customers fewer, and it involves more decision-makers. This makes it far more complicated than B2C lead generation, where customers are many, and sales cycles are shorter. That’s why any B2B business needs to give special attention to their lead generation efforts. If you don’t

Email personalization at scale requires a well-thought-out, organized workflow. No ifs, and, or buts about it! The more personalized your emails are, the more valuable they will be to the recipient. Not to mention, the better your response rate will be. The inverse is true as well. If your emails aren’t personalized or relevant to

Cold emails are essential to B2B lead generation and marketing strategy. But cold emails are no secret codes to success. When you’re doing outreach through cold emails, you need to have a plan. But the key here is to ensure that your emails appeal to the receivers. The only way to find this out is

The COVID-19 pandemic has forced companies to change the way they operate. With widespread lockdowns in place, employees can no longer come into the office or meet face-to-face. This has led to a need for new ways of managing productive teams remotely. Strategies to suit the work-from-home model to effectively manage productive teams remotely. This

Sending cold outreach emails to introduce yourself to new sales prospects are challenging to get right. But when you nail it, it will mean a lot of difference for your business. Email marketing is one of the most reliable methods of marketing your brand and generating sales. Numerous brands leverage cold emails to grow brand

Whether you have a B2B or B2C business, you cannot do business without lead generation. It’s one of the essential parts of the buyers’ funnel, and if not done well, you might end up wasting your marketing budget without getting many conversions A strong lead generation strategy helps you attract new prospective customers at the

Email Automations considered Holy Grail of Marketing Communications Email automation is considered the Holy Grail when it comes to marketing communication. But did you know that it has the highest ROI among other digital marketing techniques? It can go as high as 4400% or $44 for every dollar spent on your email marketing campaign. Cha-Ching!